Why we publish our pricing

The number is on the page: $3,499 per rep per month, on the pricing page, with no form between you and it. In this category, that makes us unusual. Most SDR vendors treat price as the prize at the end of a discovery sequence: two calls, a qualification form, then a custom quote assembled from whatever the conversation revealed you might pay. We think that ritual is a tax on the whole category, and we opted out of collecting it.

What hidden pricing costs buyers

Start with the buyer's side of the ledger. A hidden price costs every prospect a call just to learn a number, multiplied across every vendor on the shortlist. It makes comparison shopping nearly impossible, which is the point of it. And it converts price into a negotiation, which means the number you get depends on how you performed on the call, what your title is, and what quarter the vendor is having. Two identical companies buying the identical service can pay meaningfully different amounts, and neither one ever finds out.

Quote-only pricing also does quiet damage at renewal. A price that was constructed for you can be reconstructed, and at reconstruction time the advantage belongs to whoever is holding your pipeline. Buyers who came to us after a provider acquisition have watched signed rates get "harmonized" upward for exactly this reason.

What publishing costs us, and what it buys

Publishing the number has real costs, which is why the category avoids it. We cannot charge bigger companies more for the same seat. We cannot rescue a slow quarter with creative quoting. Every competitor knows our price without so much as a mystery-shop call.

What it buys is worth more. The published number filters: companies who reach out already know the price, so the first conversation is about fit and ICP instead of budget theater. It disciplines us: a single public price has to be justifiable to every client at once, which means the service has to keep earning it, every month, in the open. And it makes honest comparison possible. Cost per held meeting only works as a decision tool when the inputs are visible; our side of that equation sits on the math page, next to the in-house seat at roughly $10,000 a month, and you can run the division without talking to anyone.

We have also noticed that transparency travels in packs. The vendors who publish pricing tend to be the same ones who put the meeting definition in the contract and report held meetings next to set. The ones who quote in private tend to define in private too. Definitions and prices behave the same way: the ones that avoid daylight usually have a reason.

The standing offer

So the number stays on the page, with the terms printed next to it: month to month, thirty days notice, no setup fees, the per-meeting fee beside the written meeting definition. If the price fits, book a strategy call and the conversation starts where it should, at your ICP. If the price does not fit, we just saved you two discovery calls, which is the other thing a published number is for.